I recently got the opportunity to help my friend Katch Silva rebrand her photography business. I met Katch on a 160over90 work trip to Canisius College in Buffalo, NY where she rolled up to the airport with a camera that weighed probably the same amount as her. We got to hang out for the next few days taking pictures of college kids throwing frisbees and smashing ice cream in each other’s faces. Needless to say we became friends after that bonding experience. Below is one of the pieces that we got to make with some of her photos as well as a few selects from some of her personal work.
Katch and I kept in touch for awhile and I was endlessly amazed by her shots of Montana and the Grand Canyon as well as all of her wedding work. So when she asked me to help her with branding I was floored for being asked at all and hyped to work with such unbelievable photography.
She came to me with challenge of making a mark that would sit well with her wedding audience as well as let her branch out into a more sort of environmental/exploratory/lifestyle photography all while still feeling true to her. I looked up some other photographer’s logos and immediately realized that almost every photographer has an AWFUL logo. Seriously atrocious. Anyway, I wanted to give some new life to the overdone camera shutter idea. I put the shutter motif inside of a stone shaped octagon to tie it back to Katch’s wanderlust/explorer/mountain trekking roots. I wanted it to feel like something you might see on the side of a backpack or on some park signage for lookout points. Which brings me to they eye element that the logo has as well. Everyone that is a photographer has probably heard, “You know you’ve got a real eye for photography” at some point in their life and there’s no doubt that your eye is a major role in all things photography so I felt it was necessary to subtly include that dimension in the mark.
As a wedding photographer, she has to mail out CDs of her clients photos with suggestions/guidelines for printing. So we worked together to create a sort of flexible and cost friendly system for her to use. We created stamps that could go on the CD as well as the exterior packaging and notecards that had space to write if there were any specific notes about the photo shoot or just for her to write a friendly little blurb. We felt like we needed to give the whole experience a hand-done personal vibe considering she is shooting the most important day of these people’s lives.
Onto the business cards, aka the proof why Katch is the coolest. I came to her with the idea of making a business card that had close to no information on it at all. Name and email address that’s it. Like I said earlier her photos are next level gorgeous so I didn’t want to let the design get in the way of them at all. Her photography is her main selling point so let it shine. We came up with the idea of a sticker that could either wrap around the card so the logo would only take up a small space on the front or you could center it on the back of the card so the front could just be a photo by itself. In this day and age and in her field in particular, no one is looking for her phone number to cold call her, they are going to go to her site (and with a name like Katch, she’s the only name that’s going to come up in a quick google search) and then email her for more information. With that thinking we felt it was okay to have essentially nothing on the card, just keeping it clean and exciting.